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Super Cellars
Introduced in January 2012 the Super Cellars brand is being taken up by ILG members as alternative branding to Little Bottler. For venues that want the benefits of strong store identification, major advertising, competitive pricing, range and effective point of sale. |
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Little Bottler
Introduced to the public in January 2009 the Little Bottler brand has been taken up by many ILG members who now enjoy the benefits of distinctive store identification, prominent advertising, competitive pricing, product range and effective point of sale displays. |
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The Liquor Co-op
Members who, for various reasons can't conform to the requirements of being a Little Bottler can still enjoy the many benefits of ILG membership and marketing support. The Liquor Co-op gives those members a distinct banner to operate under if they so choose. The oulet can also maintain their independent identity if they wish to do so. |
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Pubmart
A banner group for hotels with bottle shops that want the benefits of group buying power and a planned advertising program. The outlet will still maintain its independent identity. |
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Clubmart
This group is designed for large clubs that want group buying power and have a strong membership base. The leverage of this membership base will be done by promotion and advertising via an in-house program such as members monthly journals or the club bottleshop. |
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Liquor World
A banner group for outlets that want the benefits of being in a buying group and do not want ranging, advertising and heavy promotional activity. The group offers a competitive price whilst maintaining autonomy for outlets across all business channels on and off premise. |
