The business supports many different channels with the membership
consisting of hotels, bottle shops, clubs, bars and restaurants. ILG has
recognised the need for a flexible approach to our banner groups.
Also supporting and providing benefits to on and off premise outlets.
Ask your ILG representative for a more detailed brochure outlining the benefits
and responsibilities of joining one of our banner groups.
Inspired by the former hub of London’s newspaper industry, Fleet Street personifies a contemporary twist to a rustic ambiance. The brand concept was developed to offer a particular group of merchants looking for a polished modern identity that will attract a fusion of clientele within their topographical community. From the aspiring, professional career minded class, overseas visitors, connoisseur to those enjoying retirement in style. A community thriving for high end premium products as well as flair in shopping experience.
Introduced to the public in January 2009 the Bottler brand has been taken
up by many ILG members who now enjoy the benefits of distinctive store
identification, prominent advertising, competitive pricing, product range
and effective point of sale displays.
Introduced in January 2012 the Super Cellars brand is being taken up
by ILG members as alternative branding to Bottler. For venues that want
the benefits of strong store identification, major advertising, competitive
pricing, range and effective point of sale.
THE LIQUOR CO-OP
Our own retail operation in the Victorian market created to test different initiatives and consumer offerings to run a successful shop in this new era as well as understand contemporary processes that we can share to benefit our members.
This group is designed for large clubs that want group buying power and
have a strong membership base. The leverage of this membership base
will be done by promotion and advertising via an in-house program such
as members monthly journals or the club bottleshop.
A banner group for hotels with bottle shops that want the benefits of
group buying power and a planned advertising program. The outlet will still
maintain its independent identity.
A banner group for outlets that want the benefits of being in a buying
group and do not want ranging, advertising and heavy promotional activity.
The group offers a competitive price whilst maintaining autonomy for
outlets across all business channels on and off